La Más Bonita: A business benchmark

La Más Bonita: From a Family Dream to a Business Landmark in Valencia

Since its opening in 2012, La Más Bonita has transcended its origins as a cozy seaside café on Patacona Beach to become a well-established brand in Valencia’s hospitality scene. Its growth has been driven by a combination of business vision, commitment to quality, and a carefully curated aesthetic that captures the essence of the Mediterranean lifestyle.

Origins and Entrepreneurial Vision

The project was launched by Pilar Lázaro, a publicist, and her brother Óscar Lázaro, an industrial designer. Inspired by European cafés and the desire to create a unique space in Valencia, they renovated an old fisherman’s house on Patacona Beach to bring La Más Bonita to life. This first location, with its white-and-blue aesthetic and relaxed atmosphere, quickly became a meeting point for both locals and tourists.

Expansion and Diversification

The success of the first café led to the opening of new establishments in Ruzafa and Salvatierra, adapting the original concept to different urban environments. In addition, La Más Bonita has diversified its offerings with:

• Vacation Apartments: Four tourist apartments located in the Cabañal neighborhood of Valencia, housed in two restored buildings from 1926 and 1919, now connected by a charming courtyard.

• Sports Activities: Organization of sporting activities in El Palmeral, promoting a healthy lifestyle.

Keys to Business Success

The sustained growth of La Más Bonita is due to several factors:

• Strong Brand Identity: A recognizable and consistent aesthetic across all locations.

• Commitment to Quality: Fresh products, artisanal preparation, and attention to detail.

• Strategic Diversification: Expansion of services and experiences to foster customer loyalty.

Media Presence and Recognition

La Más Bonita has been featured in various publications for its innovative concept and its impact on Valencia’s culinary scene. Its focus on quality, design, and customer experience has earned recognition both locally and nationally.

With a clear vision and a focus on quality and customer experience, La Más Bonita continues to establish itself as a model of business success in Valencia.